Branding - Balancing Global with Local

Working with (and often creating) global brands that have local applications is something we're regularly tasked with at Proctors. So how do you find a sensible, effective blend of the two?

This blog article, written by Tim Hughes on behalf of US agency Bulldog Drummond, explains how brands big and small should consider the combination of central control and local management to achieve the best results.

Source: http://bulldogdrummond.com/#/panel-home5