A Brand that Connects on a Global Scale

What if you could high five someone in Amsterdam, standing in New York? KLM installed an interactive system which connected hundreds of people in Amsterdam and New York through a 'live high five'. For one day only, citizens could win a return flight to Amsterdam and New York just by high-fiving at the exact same time. By connecting hundreds of people face to face across the ocean, KLM gained invaluable coverage for the price of a few economy tickets.

Taken from Digital Buzz Blog.

Source: http://www.digitalbuzzblog.com/klm-live-hi...