Sticky Content has created a whitepaper to help create content quicker, easier and with minimal interruptions from the senior team. They're all issues marketers face on a regular basis, so we had to share this with you, building your case for content.
Here are some of the tips they give:
- Good, shareable content is great for visibility, which might sway senior management in the right direction. Show you can stand among industry peers and even try a 'boast post' containing all your latest content success.
- Testimonials are a great way to represent your content success. Get a quote, interview or even a video of them saying how much you've helped them.
- Use evergreen content to minimise maintenance time, and therefore costs. Show senior management that content which won't go out-of-date will impact your bottom line, strengthen link equity and SEO.