Using Emotion To Sell (Even B2B...)

"Logic makes people think. Emotion makes people act."

This guide to sales writing from Jigsaw data, takes a look at how exploring beyond the OBVIOUS components of the value proposition and message, you are going to hear some very SUBTLE and INTANGIBLE messages from your customers. It proves, statistically, that using these more subtle emotional messages gets results from B2B buyers.



Source: https://connect.data.com/