This white paper by Awareness Software from 2013 contains the collective intelligence and insights from Marketing Automation visionaries at the time on the state and the future of the marketing automation.
Awareness contacted 10 Marketing Automation experts, including those
from leading Marketing Automation providers such as Eloqua and Marketo,
strategists from consulting firms including Jonathan Block and Jay Famico of
SiriusDecisions, David Raab of Raab Associates, and Marshall Lager of Third
Idea Consulting, and front-line CTOs like Mark Lazen of Social Media Today,
to collect their insights in six key areas.
1: The state of marketing automation
2: The impact of social media platforms
3: The importance of integrating social data
4: Reconciling big data with social and customer data
5: Advances in targeting and outreach
6: 2013 Marketing Automation predictions