ROI From Design - the Tangible Truth

In this great article, written by Martin Orton, the case for design as a generator of tangible, bottom-line, hard-and-fast commercial benefits is put strongly. Using a number of well-known examples, the way in which high-quality design can benefit a business and its brand are demonstrated in the real world - giving every design-driven professional a powerful weapon when it comes to arguing the case for design as part of any commercial process.

Take a look at the full article here...