How Important is Mobile? Read this and You’ll Know the Answer!

A US study in eMarketer shows just how important mobile communication is for reaching an entire generation.  The most revealing fact is that 87% of US millennial smartphone users have their phones by their side 24/7.

Mobile is the primary access point for the internet by Millennials. Image courtesy of Peter Bartlett.

Mobile is the primary access point for the internet by Millennials. Image courtesy of Peter Bartlett.

Here are the key findings:

·      86% agreed that there are still a lot of websites that don’t offer good mobile functionality

·      47% attempt to access the mobile site of a business at least once a day

·      60% believe everything will be done on mobile devices in the next five years

·      64% of users aged 18 – 34 use their mobile as their primary device for internet access

But there’s plenty more and a really interesting article, read it all here.

Source: http://www.emarketer.com/Article/Smartphon...