A US study in eMarketer shows just how important mobile communication is for reaching an entire generation. The most revealing fact is that 87% of US millennial smartphone users have their phones by their side 24/7.
Here are the key findings:
· 86% agreed that there are still a lot of websites that don’t offer good mobile functionality
· 47% attempt to access the mobile site of a business at least once a day
· 60% believe everything will be done on mobile devices in the next five years
· 64% of users aged 18 – 34 use their mobile as their primary device for internet access
But there’s plenty more and a really interesting article, read it all here.