Europe trailing NA and APAC in mobile marketing, privacy to blame

This fascinating article from Marketing Week breaks down a number of key statistics from a recent study by location-based technology company xAd.

The study reveals that the European mobile advertising market is struggling to keep up with the North American and Asian Pacific markets, with privacy concerns seen as the primary stumbling block.  

"Western Europe is behind in mobile ad spend compared to other global regions owing to concerns about privacy, consumer engagement and a lack of standardised metrics"