Marketing Week recently created an interesting infographic - integrating two research projects - looking at where B2B marketing budget is currently spent, and where marketers are looking to invest in 2015.
It’s a really interesting overview of how B2B is evolving; especially reading between the lines at how content and positioning are becoming increasingly important in an evermore competitive corporate landscape.
Key findings include:
· 39% of B2B marketing is spent in digital – below the average investment in 2013 of 44% (eMarketer)
· Website development, email marketing and social media are set to command the greatest marketing investment in 2015
· 63% of B2B companies prioritise thought leadership above strengthening customer relationships
· Social media holds huge importance; LinkedIN is the biggest social network for B2B marketers with 94% using the platform for work purposes, furthermore 38% said any additional marketing budget would be spent in social.