Where are B2B Companies Investing Their Marketing Pounds?

Marketing Week recently created an interesting infographic - integrating two research projects - looking at where B2B marketing budget is currently spent, and where marketers are looking to invest in 2015.

It’s a really interesting overview of how B2B is evolving; especially reading between the lines at how content and positioning are becoming increasingly important in an evermore competitive corporate landscape.  

Being seen as a thought leader is increasingly important for B2B companies.

Being seen as a thought leader is increasingly important for B2B companies.

Key findings include:

·      39% of B2B marketing is spent in digital – below the average investment in 2013 of 44% (eMarketer)

·      Website development, email marketing and social media are set to command the greatest marketing investment in 2015

·      63% of B2B companies prioritise thought leadership above strengthening customer relationships

·      Social media holds huge importance; LinkedIN is the biggest social network for B2B marketers with 94% using the platform for work purposes, furthermore 38% said any additional marketing budget would be spent in social.         

Download the infographic here