Key Themes @ Ad:tech 2014?

Ad:tech London has long been an important event in a digital marketer's agenda.  Here The Wall summarises some of the hot topics for this year:

·      Measurement – a long discussed but vital part of the marketing industry.  With more devices connected and greater investment in online media that ever before it’s becoming increasingly pertinent for marketers to keep abreast of the best way to track, learn and improve upon their marketing investments.

·      Programmatic – the programmatic landscape has evolved recently and many brands are using it to add value to their digital efforts.  What’s more, it can drive prospects and build brand awareness – the next year will see greater investment in programmatic as suppliers prove their worth with genuine results.

Read the rest of the tips here