The Pros and Cons of Programmatic Advertising

This well written eConsultancy article by Ben Davis collects quotes from 18 online advertising practitioners. It's a stimulating snapshot of the current thinking around the pros and cons of programmatic advertising, covering ROI, Brand, adoption, skillsets needed, programmatic vs native distribution, video and fraud.

Read the article here

Source: https://econsultancy.com/blog/65545-18-quo...