Keeping your company website updated is critical - mainly because it can work for you while you focus on sales and revenue. However, most websites can actually damage gaining potential leads and prospects, leaving them to wander onto competitor sites.
I came across this handy ebook on HubSpot the other day which collated the best changes you could make to your website. Here are a few of them summarised:
1. Your site isn't responsive
Mobile friendly websites are no longer a 'nice to have'. Search engines are now ranking websites which provide the best possible experience for users. The truth is, if you're not responsive, you're falling behind.
2. You haven't included CTAs on every page
Calls to action give purpose to your website, a place for users to go so they don't bounce from your page. You could be losing out on converting leads if your users read content and move on.
3. Your content hasn't gone through an SEO keyword analysis
Relevant and helpful copy means Google will rank you higher on searches. Make sure your content answers search queries and contain keywords that your audience will be using.
4. You haven't been using Google Analytics
Wish you knew which pages work on your website and which make your users leave? Wish the answer was free and available at your fingertips 24/7? Make sure you have Google Analytics linked to your website and spy away at all user behaviour.
5. You're embarrassed by your website
If you don't like your website, why would your audience? Make it something your proud to show off, or more importantly, make it something your sales team is proud to use. It should be a true reflective of the company and your most valuable and effective sales tool.
To view the whole ebook, follow this link.