The UK SME + Public Sector Email Marketing Benchmark Report 2014

This report is the result of an analysis of over 1.5 billion email messages sent through the online marketing platform in the 12 months from 1st January - 31st December 2013. These email campaigns are all from small-medium sized UK organisations across 25 sectors and public sector organisation. All of these messages were permission-based and sent to opted-in lists.

Overall averages
Across all industries the average results for UK SME email marketing campaigns were:
• Open rate: 21.47%
• Click-through rate: 3.16%
• Unsubscription rate: 0.47%
• Click-to-open rate: 14.72%
• Unsubscribe-to-open rate: 2.29%