How to Develop B2B Marketing Personas

A useful guide to developing personas for B2B audiences from Alex Flagg, Head of HP’s Enterprise Market Insight team’s research coverage for the Persona, Cloud Computing, and Converged Infrastructure businesses.

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Whilst Alex gives useful guidance on how to develop the personas, it's also very helpful in showing how to use them to understand where they are most influential in the purchasing decision cycle, and using this insight to create and target content accordingly.