In a Knowledge Hub posting last December, we anticipated the rapid development for the Internet of Things (IOT), especially by the airline industry. The opportunities to enhance the on-boarding service, using mobile apps and beacons across the customer journey seemed obvious to us.
A recent survey by SITA, an air transport communications and IT supplier confirms that innovations are quickly being adopted.
The survey found that 16 percent of the 200 major airlines surveyed said they plan major IOT programs to launch by 2018, and a further 41 percent plan to invest in research and development.
The survey found nearly 60 percent of airlines currently offer passenger flight notifications through smartphone apps. This figure is expected to rise to more than 96 percent by 2018. This service is the main way that airlines are currently using beacons in airports. The report finds 57 per cent of airlines surveyed intend to expand this application to include directions and way-finding utilities - a scenario that we anticipated in our previous article.
The survey also found that 94 percent of airlines are investing in business intelligence analytics, with nearly 74 percent planning major investment by 2018.