In July 2015, Google released an unnamed update to it's algorithms. Soon after, it was nicknamed the 'Pigeon' update. It was intended to tie local search results more closely to traditional rankings and improve geo-targeting.
A poll by Bright Local revealed that the majority of SEO practitioners thought that the update had been good for businesses and consumers alike.
Analytics for one of our education clients in Saudi Arabia showed significant benefits from the increased visibility of local results as the Pigeon update rolled out into their territory.
There was a 62.72 percent increase in organic traffic between 2014 and 2015. Here you can see the spikes in traffic volume coinciding with the update as it rolled-out in the region.
Diving deeper into the data, we can see the impact on organic traffic from Saudi and other countries in the region.