You may have known of the ‘mobilegeddon’ update to Google’s algorithm that rolled out in April, but there was another unannounced update on or around May 3rd 2015 that has refined how Google scores the ‘quality’ of on-site content.
This update has had a broad impact, and some business has seen organic traffic plummet as a result, but - as usual - Google hasn’t revealed any specifics about what exactly has been changed.
While Google does not supply specific technical details about what makes web content 'quality' it does provide guidance as to the type of content they are looking to provide to users, you can read how Google defines 'quality' here.
You can read more about the Phantom update and what it means over at SearchEngineLand
Thankfully, none of our clients appear to have suffered as a result of the change. In fact, we appear to have have seen a boost in organic traffic from a couple of properties. It's too early to say for sure, however, and this is something we will be keeping an eye on in the coming months.