How to Screw up Your Split Testing

Rule one for any testing scenario: 'do no harm'. Whatever your hypothesis, however you're testing, make sure your activity isn't in danger of rendering your website useless.

Image courtesy of  Daniel Waisberg

Image courtesy of Daniel Waisberg

In this article from, 10 experts reveal their biggest testing mistakes. From stopping tests too soon, through not integrating data into analytics programs to running tests with no underlying hypothesis, this is a good read for anyone who wants to avoid the pain of running inconclusive or ill-conceived testing programs.

Top 7 Lead Gen Form A/B Tests:

Why do split testing on forms?

‘Best Practices,’ standard Web design templates, and marketers’ “gut” often FAIL tests.

Optimized forms can have a 25% conversion rate lift (or more).

Testing can generate better quality leads –  not just more conversions.

This brief presentation from outlines seven different different tests to run on web forms to optimise your results.

Download the presentation here