25 Ways to do Real-Time Website Personalisation.

I must say I'm pleased to see this subject dealt with in a paper. It has often been a vexing issue for many of our clients.

There has never been a lack of will to create valuable personalised online experiences, but there has often been consternation around the way it can be done.

Getting beyond the use of basic data and finding creative ways to be of genuine benefit to the user is of course the secret: but which is the right way to do it for your client?

Here are some useful prompts to consider 

Source: Hegemony77

Source: Hegemony77

Source: http://www.evergage.com

10 Usability Findings And Guidelines

A useful list of usability considerations from Smashing Magazine. Read the full article here.

Highlights include:

The ideal search box is 27 characters wide

Usability testing on just five users will uncover about 85% of all problems with your website

The ideal position for labels in forms is above the fields because users scan the form downwards as they read, so following the label to the field below is easier than finding the field to the right of the label.

Using a picture of a face looking directly at you will detract from any copy you have on the page, as we naturally gravitate to looking at faces. Making the face look away from the lense - ideally towards your copy - will focus the attention on your message.

Eye-tracking  of a baby looking directly at the camera, from the UsableWorld study.

Eye-tracking  of a baby looking directly at the camera, from the UsableWorld study.