25 Ways to do Real-Time Website Personalisation.

I must say I'm pleased to see this subject dealt with in a paper. It has often been a vexing issue for many of our clients.

There has never been a lack of will to create valuable personalised online experiences, but there has often been consternation around the way it can be done.

Getting beyond the use of basic data and finding creative ways to be of genuine benefit to the user is of course the secret: but which is the right way to do it for your client?

Here are some useful prompts to consider 

Source: Hegemony77

Source: Hegemony77

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