3 Steps for Better Calls to Action in Video

Video is showing a rising prominence in the content marketing mix. It's interesting to see, however, how in many case the basics of branding, storytelling and direct response principles are forgotten by the creators.

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Here's a good article by the Content Marketing Institute of America on the 3 steps needed to get responsive calls to action in your video.

Read the article here.

Video Stats

59% of senior executives prefer to watch video rather than read copy
(Forbes Insight)


70% of top Google listings contain video 
(Marketingweek)

People who view product videos are 85% more likely to buy 
(Comscore)

work.com increased their conversion rate by 20% by adding an animated explainer video to their homepage (Unbounce.com)

 The average animation is watched for 2.7 minutes
(National Center for Biotechnology Information)