B2B Mobile Browsing Statistics

We've been using responsive design for our B2C websites for a while now, but are often asked if this is as relevant for a B2B audience. Below are some industry statistics to help answer this.

From our experience, it's definitely worth looking at your own Google statistics, as different audiences vary, depending on the sector you work in. For example, over the last year, the mobile audience has increased 67% for a technology client, whereas it's only grown by 8.21% for a client selling employee pensions and benefits advice.

This makes sense when you think that the person looking for employee benefits is most likely to be the company secretary or HR, both of whom are more likely to still be using desktop PCs for their every day tasks.

Here are some current industry benchmark figures from various sources to help in your decision making: